Dirty Aura

Yesterday I gave a presentation at Slush Helsinki conference. Slush Helsinki was a great gathering for startups – organized by startups. A big thanks to organizers for making it possible.

A topic of my talk was the current shift that is happening in mobile platforms and how developers and entrepreneurs should think about a choice of platform that they develop on. Developers are often excited about technical possibilities that enable us to do cool things. But I emphasized that we should think what kind of audience we can reach with our platform choice. Think about distribution mechanisms and the initial user experience that is dictated by platform. In the latter half of the talk, I explored mobile web as a platform and new possibilities that HTML 5 is going to bring to the table.

I also revealed the name of my new venture – Huikea. It’s way too early to share details, but if you want to hear about us later when we are ready to tell more, leave your email address on huikea.com.

Slides of the presentation are below.

Mobile startup