In addition to the Platform = Stage – How to choose a mobile development platform talk I gave in MobileDevCamp Helsinki, I gave a short BarCamp presentation about iPhone memory management practices titled Leaks & Zombies. It’s a more technical presentation, targeted to novice and intermediate iPhone programmers.
Here are slides of a talk that I gave a few weeks ago in MobileDevCamp Helsinki. It’s a modified version of a similar talk that I gave in Slush Helsinki conference last fall.
Talk discusses an important changes that happened in a mobile business in 2008. It discusses what problems iPhone’s AppStore solves – namely distribution and payment problems – and what it doesn’t – marketing. Compared to a talk gave in Slush Helsinki, this version doesn’t include a part discussing mobile web and HTML 5.
Have you ever heard of Travian? No? That’s what I thought. Have you heard of Second Life? Probably.
Travian is a browser based free strategy game, a phenomenon that almost nobody has heard of.
But look the graph below. That is what we call true virality: almost zero news about Travian anywhere, but it’s growing steadily and it’s big. People join Travian because they heard about it from other people, who are so enthusiastic about it to recommend it to a friend.

Check out also these:
Despite the hype everywhere, Twitter is just catching up Travian
And let’s put things to a perspective, Travian vs. Jesus.
Posted in Games
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Tagged Games, marketing, travian
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This is a must-see. The Netscape founder Marc Andreessen talks about services and making business in internet.
Among other juicy bits the interview includes stories about testing ideas and concepts via Google Ads and early days of Twitter investments. Did you know that Twitter founder Evan Williams returned money invested in his company Odeo back to investors and said that it’s not going to work, but that they have another idea?
I’m giving a talk in MobileDevCamp Helsinki on this Saturday (Feb 23th 2009). MobileDevCamp is an event for people interested in innovating and developing on mobile phones. It is held at Vanha Ylioppilastalo, right in the city center of Helsinki.
There’s at least three good reasons to attend in addition to the fact that event is free of charge.

First, Google’s Android Team just sent an Android Dev Phone 1 as a grand prize for the afternoon Hackathon event. Dev Phone 1 is a fully functional SIM unlocked phone running Android operation system. You can read more about the device from the Android web site. I’ll be in a jury who will give a prize to the best application presented at MobileDevCamp Hackathon.
Second, the day starts with a bunch of interesting talks. I’ll give my Platform = Stage – How to choose a mobile development platform? talk that I gave at Slush event in November. It’s a non-technical talk that tries to get you thinking about mobile platforms from the different points of view than just sold units of phones or technical possibilities of a specific platform. I’ll discuss about distribution models on different platforms and other facts that are crucial for your application’s success. I’ve updated the talk with a couple of new insights.
Other talks cover different platforms in more detail. I’m especially waiting a talk by Niklas Wahrman who have developed Asterope game for both Android and iPhone platforms.
Finally, there’s a BarCamp event after the longer talks. You can freely give a short presentation or a hands-on hacking session. I expect BarCamp to be both fun and useful.
I’m planning to give a short technical presentation targeted for novice and intermediated iPhone programmers. Talk is called “Leaks and Zombies” and it’s about memory management in iPhone programming. You might think that that’s the most boring topic ever, but anything that involves zombies can’t be boring! It should be useful too, it seems that even experienced programmers have trouble of getting iPhone’s memory management right if their background is in garbage collected languages. And if you don’t know why zombies are involved, you should come to listen.
Sign up to MobileDevCamp here.