Charlotta from AaltoES, did a great summary of my talk on Wednesday. If you are interested what I had to say, go read it.
I also mentioned a couple of slideshows or videos to watch, here are direct links to them.
- How Did X Get Traction – a Q&A threads on Quora. Lots of nuggets of wisdom about acquiring your initial audience.
- ‘Bootstrapping Soundcloud’ – an entertaining talk by Eric Wahlforss. Eric tells a great story about SoundCloud party that they organized in Berlin and how it acted as a right kind of grassroot PR to make them better known among musicians, their target audience.
- Startup Lessons Learned – a presentation by Dropbox. They explain how advertising and traditional PR didn’t work for them. Offline virality (people suggesting Dropbox to their friends) was the most effective and they did things that helped user to evangelize Dropbox online.
