iPod Touch – The Christmas present of 2008?
A short followup to my previous analysis of AdMob’s data. AdMob released a December 2008 report and it contains a fascinating data point: iPod Touch requests doubled overnight on Christmas. Worldwide there were 3.4 times more monthly requests and for example in UK requests grew to 4-fold compared to November. iPhone OS devices hold Top 2 positions in UK now. In November Nokia’s N95 was still the number 1 device in UK.
It would be interesting to see an analysis on reasons why people buy Touch. Do they buy iPod Touch first and foremost as a music device or do they see it as an internet device?
An updated graph of manufacturer shares is below. Nothing new there, Apple’s stellar raise of share continues. It should be noted that AdMob has been running an iPhone focused campaign for advertisers, which is likely to skew stats towards iPhone. However they probably have business reasons for this. Maybe more ads are viewed and clicked on iPhone than on other platforms?
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christian lindholm (formerly of nokia and yahoo, now of fjord) has some nice ideas about ‘casual computing’ in which ipod touch is a prime example of it. video here: http://www.mobilemonday.nl/2008/05/28/the-new-trend-in-mobile-devices-casual-computing/
Ville, thanks for the link. I didn’t have time to watch it through, but Christian raises an important point: making a mobile phone OS is a huge effort which makes it impossible for most companies to enter the market with innovative products. It’s interesting to see how Android changes this. It’s still a huge effort to make innovative changes to Android codebase, but I think more manageable than making it from the scratch.
Just an amateur observation. I just bought an iPod Touch to my wife, and she seems to use it mainly as an internet device with iPod capability. Games seem to be big also.